About us

At Landmass, we believe that every property has a hidden value. As each buyer is different, we know that there is no blueprint solution for a property - from the first steps of development to the architecture, interior design and finishes.

This is why, together with our clients, we find the ideal solution to provide a unique space and design tailored to each individuals’ needs.

Coming from a property development background, we know that the quality of the basic product is the core of every property. Therefore, we focus on the planning of layout and space, applying our trademarked concept of Volumetric Design, before selecting prints and wallpapers.

Within our 20 years experience, we have won various awards, including 'Best Residential Property in London' and 'Best Interior Design in the UK', among them is a project we did in Belgravia.

Since our foundation in December 1998, our success is built on a strong track record of meticulously planned design solutions and bespoke properties for our clients. Landmass evolved from being a developer to a multi-disciplined real estate company, offering four bespoke services, all tailored individually to our clients’ needs.

We offer a complete turnkey service, integrating architectural and interior design, project management and construction, all guided by our dedicated and experienced, in-house team.

In addition, we can fit into existing work structures and manage specific services as required.

Alan Waxman - Founder and Chief Executive

Being on the real estate market for 20 years now, Alan found that proactive ways to approach new business are the game changer in a market that is undergoing so many changes.

Having founded Landmass originally as a property development company, he has experienced that to achieve success you often have to think out of the box.

Using the given space the best possible way and coming up with innovative solutions for the layout, is what makes the difference in the way Landmass approaches space planning. 

Alan speaks French and Spanish and if not in the office often can be found cycling around London or skiing in Verbier.

Shahriar Farrokhzadeh - Head of Private Office

As the Head of the Private Office at Landmass, Shahriar has over 15 years’experience in real estate in Central London – as a Developer, Consultant and Project Manager.

Being US Business School educated, his professional expertise include working in valuations for KPMG and running a single family office for 12 years.

He has sourced and consulted on over 200M GBP worth of residential property and on over 500M GBP worth of commercial property, and is a Chartered Member of the Chartered Institutes of Marketing, Management, and Public Relations.

Shahriar speaks Farsi and Spanish and if not in the office can be found networking at events.

Claudia Rossi - Head of Architecture & Interior Design

As Landmass' Head of Architecture and Interior Design, Claudia is constantly on the lookout for new innovative space planning and design ideas.

Being her favourite city, Claudia moved to London to build her professional career here after her Master in Architecture from the University of Genoa.

Claudia is a RIBA chartered architect and has broad experiences in high end residential and art galleries and is passionate about Utopia and everything related to design.

She speaks Italian and French and if not in the office can be found in markets searching for individual pieces for her own or clients' homes.

Jessica Zhang - Private Office China

Jessica has been bridging Chinese capital to UK business opportunities and provide UK firms with Chinese business culture education and China market entry strategies over the past 3 years.

Her main focus areas include looking after existing Chinese clients and helping them with Landmass expertise as well as developing China market in both UK and China.

Having a Master in Education from Cambridge University, she is also an experienced educator and skilled in creative language (Mandarin Chinese) teaching and

If Jessica is not in the office often can be found in galleries and bookshops or the British Library.

Lisa Urban - Marketing Manager

As Marketing Manager, Lisa is responsible for every aspect of Landmass' marketing - whether print, online, social media or PR.

Having experience in the consumer online market, she is keen on finding new ways to transfer current marketing trends to the property and real estate market.

With a Master in Management and Marketing, she moved to London last year to continue her professional career in an international environment.

She speaks German and Spanish and if not in the office can be found exploring London's markets, museum, galleries and parks.

Diogo Conde - Visual Marketing

Diogo is Landmass' expert for everything visual - from brochures and flyers, project imagery to pictures and videos for our social media appearance.

Being a true creative, he constantly comes up with new, innovative ideas for Landmass' marketing as well as for our clients of the Development Consultancy service.

Having lived and worked in London for seven years now, Diogo knows everything that is going on in the city.

He speaks Portuguese and Spanish and if not in the office can be found around in London filming and taking pictures.

Karolina Cerapaite - Interior Designer

Karolina is supporting our interior design from a to z and brings valuable skills and a fresh mindset to the creative team.

With a degree in Interior Architecture & Design (BA Hons) and after gaining first practical experiences, she moved to London to pursue her design dreams in the big city.

Karolina lives and breathes anything Aesthetic and is also highly interested in sustainable architecture and design. She hopes to achieve a PhD one day and write a book.

She speaks Russian and Lithuanian and if not in the office can often be found exploring old bookstores and expanding her private book collection.